"In the wake of the Obama presidency, a group of young ... conservatives catapulted onto the American political and cultural scenes, eager to thwart nationwide pushes for greater equity and inclusion. They dreamed of a cultural revolution--online and off--that would offer a forceful alternative to the progressive politics that were dominating American college campuses. In [this book], ... Spencer chronicles the people and organizations working to lure millions of unsuspecting young American voters into the far-right fold--revealing their highly successful efforts to harness social media in alarming ways and capitalize on the democratization of celebrity culture. These power-hungry new faces may look and sound like antiestablishment renegades, but they are actually part of a tightly organized and heavily funded ultraconservative initiative to transform American youth culture and popularize fringe ideas."--