A bold new history of modern conservatism that finds its origins in the populist right-wing politics of the 1990s
 
Ronald Reagan has long been lionized for building a conservative coalition sustained by an optimistic vision of American exceptionalism, small government, and free markets. But as historian Nicole Hemmer reveals, the Reagan coalition was short-lived; it fell apart as soon as its charismatic leader left office. In the 1990s -- a decade that has yet to be recognized as the breeding ground for today's polarizing politics -- changing demographics and the emergence of a new political-entertainment media fueled the rise of combative far-right politicians and pundits. These partisans, from Pat Buchanan and Newt Gingrich to Rush Limbaugh and Laura Ingraham, forged a new American right that emphasized anti-globalism, appeals to white resentment, and skepticism about democracy itself.